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Lightning Round: Customers, Community and Quick Tips

2018-10-25T21:24:20+00:00February 14th, 2018|12PointFive News, Tips and Advice|

Last month, I said that 2018 would be the year of the expert for me so I'm highlighting the importance of seeking out (and actually listening to) people with expertise and experience as a business owner.  To keep the advice going, I'm sharing with you the results from the Mentorship Roadshow "lightning round." Each of the [...]

Mentorship Roadshow: Just the beginning

2018-10-25T21:24:20+00:00January 26th, 2018|12PointFive News, Tips and Advice|

While I’ve spent years devoting my working and waking life to women’s entrepreneurship, this past week was pretty special.  Last Saturday, January 20th, 12PointFive co-hosted the Mentorship Roadshow with Hera Hub and InnovatorsBox®.  With the support of a grant from Beacon DC and sponsorship from Popcorn and Ice Cream, we brought two dozen entrepreneurs and [...]

Be Your Own Best Customer

2018-10-25T21:24:21+00:00December 13th, 2017|12PointFive News, Tips and Advice|

Marketing Plans Work-when you implement them Sometimes it’s difficult to do for ourselves what we do for others – the cobbler has no shoes, the doctor doesn’t have regular check ups, the attorney doesn’t have a will.  The same is true for a lot of us in the service industry. We market others [...]

FAQs: Is certification just a U.S. thing?

2018-10-25T21:24:21+00:00November 13th, 2017|Diversity and Inclusion|

This is the second in a series of Frequently Asked Questions (FAQs) about certification. To see the first post on U.S. certifications, click here. Is certification just a U.S. thing? The answer to this question, like so many others, is "it depends."  If you are certified through NGLCC, NMSDC, and/or WBENC, there are options for [...]

FAQs: You’ve done the work to get certified, now make your certifications work for you

2018-10-25T21:24:22+00:00October 12th, 2017|Diversity and Inclusion|

Over the years working with small businesses, a frequent complaint I hear is that a company has one or several certifications but that certification hasn't "worked." For some, the process of certification was too much work to even complete the application. For others, leveraging the certification was too time consuming or simply didn't become a [...]

What’s the Business Case? It’s not rocket science.*

2018-10-25T21:24:22+00:00September 18th, 2017|Diversity and Inclusion|

I’m writing this for readers like me who keep these links handy for whenever anyone asks, “What’s the Business Case?” for economically empowering women. I’ve worked in this space for years and every time I think that maybe the question has been answered and retired for good, a reason pops up to trot out all [...]