12PointFive offers strategic solutions for companies with a phenomenal product or service seeking to boost growth. With a network for connecting companies to business opportunities locally, nationally, and globally, 12PointFive provides business development resources to leverage diversity and inclusion, and tools to expand your company’s reach.
Liz Whitehead, CEO of 12PointFive, is an executive with over 15 years of experience connecting businesses to opportunities. She has been successful in overcoming growth challenges for women owned businesses through business development, supplier diversity and inclusion, international trade, and angel investing.
Along with providing certification to women owned businesses for inclusion in corporate diversity and inclusion initiatives, her experience includes strategic planning, board leadership, international expansion, and partnership building along with tactical skills such as developing certification standards, programs, and infrastructure and creating capacity development programs for women owned businesses.
Before starting 12PointFive, Liz supported multinational corporations in connecting with entrepreneurs as a leader in local, national, and international women’s business organizations. From 2002 – 2011, Liz worked at the Women Presidents’ Educational Organization (WPEO), a regional partner organization to the Women’s Business Enterprise National Council (WBENC). As the Executive Director of WPEO-DC, Liz led the efforts of the organization in Maryland, Washington, DC and Virginia to connect women owned businesses with supplier diversity representatives. In that role, she provided programming for WPEO-DC women business owners and directed WBENC’s women’s business enterprise (WBE) certification, training, and compliance operations. Under her leadership, WPEO-DC was the host council for WBENC’s National Conference and Business Fair in Baltimore, MD in 2010. Liz cultivated the local WBE sponsors and led the council as an ambassador to the region for WBENC corporate members and conference attendees.
In 2011, Liz joined WEConnect International, an international certification organization, to create global standards for WBE certification and strategically bring the certification to international markets. She oversaw the development of the WEConnect International e-network, a global directory of corporate purchasing organizations and women owned businesses.
In addition, Liz managed WEConnect International markets in Europe, Middle East, and Africa, and oversaw the WEConnect Academy curriculum, an online series of trainings focused on doing business with major purchasing organizations. As part of the curriculum, she hosted WEConnect Academy Live which provides an interactive platform for market leaders, women business owners, and corporate representatives to share knowledge and expertise about the global marketplace.
Liz has her bachelor’s degree from Dartmouth College and her master’s in International Affairs from Columbia’s School of Public and International Affairs.
“Liz has been extremely instrumental in guiding our strategic direction and planning as we engage with corporations and supplier diversity teams within the WBENC network. As a certified women-owned business, this audience is a top priority for our growth and success. With Liz’s direction, we are participating in meaningful conversations and identifying opportunities that will facilitate new projects for ORI.”
- Kathleen Benson, ORI, CEO & Founder
“I had the opportunity to work with Liz and 12PointFive after Raare Solutions became WBENC certified. Drawing from her experience as Executive Director of WPEO DC, Liz worked with us to strategize many aspects of diversity conferences and events; booth preparation, giveaways, attracting attendees to our booth and networking with diversity managers. Her vast network in Supplier Diversity is impressive. But even more compelling is Liz’s compassionate nature and her desire to help you achieve your goals.
Liz is clear-headed, insightful, resourceful and magical at making the right connections. If you are a diverse small business owner you will not find a more powerful alley than Liz and 12PointFive to propel your business to success.”
“I wanted to send one more thank you for your time last week. I have just completed my target/strategy lists for Annette and also done my pre connection emails with all of the contacts we have.
We got a great response already from a WBENC corporate member! They put us in touch with the Senior Manager in our industry, who let us know about an upcoming opportunity. The woman will also be at Summit and Salute and told Annette to connect with her while there.
I am hoping this will be a great and successful trip for Annette with some “wins” this year.”
“Working with Liz has truly changed my success in connecting with Supplier Diversity professionals and the corporations they represent. Her expert direction has made it easy to channel my focus on the corporations that are the best fit for my company and to strategically build relationships with them over time. Hiring Liz was a great decision for BaselineGroupNY.”
- Darcy Flanders, BaselineGroupNY, CEO
Liz was a keynote speaker at a joint event for Fannie Mae and Freddie Mac in March 2019 and then she presented a workshop for Freddie Mac’s Supplier Academy in June 2019. Her content was relevant to business owners from across different certification organizations, including NGLCC, NMSDC, NVBDC and WBENC.Her materials and her presentation were lively, fun, and engaging. She covered the big picture while also giving attendees practical tips they can use right away.We got great feedback from attendees and Liz was a pleasure to work with!
- Jon Suber, Freddie Mac, Manager, Employees and Suppliers (Development) Office of Inclusive Engagement
Women Owned Businesses
Get on the right track to make your certification work for you!
Certification as a diverse businesses offers unlimited opportunities to grow your business.
As a certified business you can:
Win new business
Meet new points of contact at major multinational companies
Build relationships with advocates in your major corporations
Get local and national visibility for your company
But finding the right opportunities for you can be painful. You can waste time and money going to the wrong networking events and approaching the wrong people.
If you’re like most diverse businesses you have challenges:
Finding the right opportunities for your business within the supplier diversity space
Getting customized, real time support
Devoting big chunks of your time or your team’s time to long term business development
Finding time to pursue and take advantage of opportunities
If this sounds like you, you’ve come to the right place.
12PointFive offers solutions to diverse businesses at different stages of their growth journey.
You’re newly certified and want a plan to get oriented
Walk away with a plan and a target to grow your business
Increase your chances for matchmakers and visibility at national events
Develop new relationships with supplier diversity representatives
Maximize the return on your investment for events
Make your follow up more strategic
Get your team up to speed
Join a network of successful 12PointFive clients
We are not like a typical business coach or even a typical business development consultant. The value we bring comes from:
Expert coaching from an award-winning connector in the diverse supplier community
Customized coaching focused on goals that you set
Laser focus on corporate and private sector supplier diversity
Join a cohort of other diverse businesses in an 8 week curriculum to make an action plan for your certification and unlock the opportunities that are available to you. Contact 12PointFive for the date of the next cohort and how be the next Diversity Mastermind.
You’ve been certified for several years but more energy around your supplier diversity efforts or feel you could be more strategic with one-on-one coaching and support
Annual Certification Roadmap
In order to make the certification work for you, you need to show up, follow up, and scale up. Through 12PointFive’s coaching, consulting, and training services, we save you time and money while you develop relationships with bigger clients and land more business.
Know your potential clients and where to meet them
Develop supplier diversity advocates with strategic follow up
Increase your company’s visibility in the network
Your complete package includes:
Ongoing maintenance of business development contacts
Regular and On call business development support
Focused calendar and budget
Customized plan before each supplier diversity event
You’ve completed one of the other options, have a roadmap, and need an additional hand implementing parts of the plan or You’re bringing on a new business development team, launching a new product or service, or need ongoing support keeping track of the opportunities and relationships you’ve developed.
Diversity Masterminds On Demand
Get it all Right Now! Diversity Masterminds® is our signature collection of proven strategies and tactics for leveraging your certification as a diverse business. The complete course includes 8 modules plus a bonus module.
Diversity Masterminds Live Cohorts
Join a group of other diverse businesses for an 8 week business builder. Build your network, navigate the supplier diversity world, and walk away with your customized plan of action and group of peers to help you achieve your goals.
Track Your Spend
You vote your values with your dollars. Do your vendors include companies owned by women, LGBTQ, People of Color, people with disabilities, and veterans? When you spend with underestimated founders, you are showcasing your commitment to inclusion. We will walk you through what you need to do to make the commitment, track it, and showcase your wins.