Accelerate Growth with 12PointFive

12PointFive offers strategic solutions for companies with a phenomenal product or service seeking to boost growth. With a network for connecting companies to business opportunities locally, nationally, and globally, 12PointFive provides business development resources to leverage diversity and inclusion, and tools to expand your company’s reach.

Learn More

Liz Whitehead

CEO of 12PointFive

Business ConsultantLiz Whitehead, CEO of 12PointFive, is an executive with over 15 years of experience connecting businesses to opportunities. She has been successful in overcoming growth challenges for women owned businesses through business development, supplier diversity and inclusion, international trade, and angel investing.

Along with providing certification to women owned businesses for inclusion in corporate diversity and inclusion initiatives, her experience includes strategic planning, board leadership, international expansion, and partnership building – along with tactical skills such as developing certification standards, programs, and infrastructure and creating capacity development programs for women owned businesses.

Before starting 12PointFive, Liz supported multinational corporations in connecting with entrepreneurs as a leader in local, national, and international women’s business organizations. From 2002 – 2011, Liz worked at the Women Presidents’ Educational Organization (WPEO), a regional partner organization to the Women’s Business Enterprise National Council (WBENC). As the Executive Director of WPEO-DC, Liz led the efforts of the organization in Maryland, Washington, DC and Virginia to connect women owned businesses with supplier diversity representatives. In that role, she provided programming for WPEO-DC women business owners and directed WBENC’s women’s business enterprise (WBE) certification, training, and compliance operations. Under her leadership, WPEO-DC was the host council for WBENC’s National Conference and Business Fair in Baltimore, MD in 2010. Liz cultivated the local WBE sponsors and led the council as an ambassador to the region for WBENC corporate members and conference attendees.

In 2011, Liz joined WEConnect International, an international certification organization, to create global standards for WBE certification and strategically bring the certification to international markets. She oversaw the development of the WEConnect International e-network, a global directory of corporate purchasing organizations and women owned businesses.

In addition, Liz managed WEConnect International markets in Europe, Middle East, and Africa, and oversaw the WEConnect Academy curriculum, an online series of trainings focused on doing business with major purchasing organizations. As part of the curriculum, she hosted WEConnect Academy Live which provides an interactive platform for market leaders, women business owners, and corporate representatives to share knowledge and expertise about the global marketplace.

Liz has her bachelor’s degree from Dartmouth College and her master’s in International Affairs from Columbia’s School of Public and International Affairs.

Wondering what certification is right for you?

This guide gives an in-depth assessment of recognized certification programs for  women-owned businesses.

“Liz has been extremely instrumental in guiding our strategic direction and planning as we engage with corporations and supplier diversity teams within the WBENC network. As a certified women-owned business, this audience is a top priority for our growth and success. With Liz’s direction, we are participating in meaningful conversations and identifying opportunities that will facilitate new projects for ORI.”

Kathleen Benson, ORI CEO & Founder

“I had the opportunity to work with Liz and 12PointFive after Raare Solutions became WBENC certified. Drawing from her experience as Executive Director of WPEO DC, Liz worked with us to strategize many aspects of diversity conferences and events; booth preparation, giveaways, attracting attendees to our booth and networking with diversity managers. Her vast network in Supplier Diversity is impressive. But even more compelling is Liz’s compassionate nature and her desire to help you achieve your goals.

Liz is clear-headed, insightful, resourceful and magical at making the right connections. If you are a diverse small business owner you will not find a more powerful alley than Liz and 12PointFive to propel your business to success.”

Rekha Gibbons, Raare Solutions CRM Evangelist

“Appreciate the follow-ups and follow-through from Liz! She always made herself available to the team.”

Jennifer Odiko-Rhea, Elevate My Brand Marketing Director
]

“I wanted to send one more thank you for your time last week. I have just completed my target/strategy lists for Annette and also done my pre connection emails with all of the contacts we have.

We got a great response already from a WBENC corporate member! They put us in touch with the Senior Manager in our industry, who let us know about an upcoming opportunity. The woman will also be at Summit and Salute and told Annette to connect with her while there.

I am hoping this will be a great and successful trip for Annette with some “wins” this year.”

– Danielle Sutphen, Account Manger, Timber Industries

Core Competencies

Services

Get on the right track to make your certification work for you!

Certification as a diverse businesses offers unlimited opportunities to grow your business.

As a certified business you can:

Win new business

Meet new points of contact at major multinational companies

Build relationships with advocates in your major corporations

Get local and national visibility for your company

But finding the right opportunities for you can be painful. You can waste time and money going to the wrong networking events and approaching the wrong people.

If you’re like most diverse businesses you have challenges:

Finding the right opportunities for your business within the supplier diversity space

Getting customized, real time support

Devoting big chunks of your time or your team’s time to long term business development

Finding time to pursue and take advantage of opportunities

If this sounds like you, you’ve come to the right place.

12PointFive offers solutions to diverse businesses at different stages of their growth journey.

1 in circle

You’re newly certified and want a plan to get oriented

Learn More

2 in circle

You’ve been certified for several years but need to maximize your efforts

Explore Options

three in circle

You’ve laid the ground work with a roadmap, but need ongoing support

Explore Options

By working with 12PointFive you will:

Walk away with a plan and a target to grow your business

Increase your chances for matchmakers and visibility at national events

Develop new relationships with supplier diversity representatives

Maximize the return on your investment for events

Make your follow up more strategic

Get your team up to speed

Join a network of successful 12PointFive clients


We are not like a typical business coach or even a typical business development consultant.
The value we bring comes from:

Expert coaching from an award-winning connector in the diverse supplier community

Customized coaching focused on goals that you set

Laser focus on corporate and private sector supplier diversity

1 in circle

Diversity Masterminds

Join a cohort of other diverse businesses in an 8 week curriculum to make an action plan for your certification and unlock the opportunities that are available to you. Contact 12PointFive for the date of the next cohort and how be the next Diversity Mastermind.

Go to Diversity Masterminds

2 in circle

You’ve been certified for several years but more energy around your supplier diversity efforts or feel you could be more strategic with one-on-one coaching and support

Annual Roadmap

A 12 month plan with 10 client targets, opportunities to meet them, calendar and budget.

Includes:

One intro call to identify targets

One follow up call to assist with implementing the plan

Prep calls before and after two events

PRICE: $4500

Events Roadmap

A business development booster to prepare before and after events.

Includes:

Two prep calls before the event

Profiles of corporate attendees to the event and coaching on matchmaking and event opportunities

One follow up call after the event

PRICE: $1500

DIY Event Preparation

You have a plan for an upcoming event but want to make sure you’re on the right track or your team is on the same page.

Includes:

One hour webinar to teach you the essential elements of creating an event roadmap

One follow up call to answer questions and provide tips specific to your business

PRICE: $500

Contact 12PointFive to get started

3 in circle

You’ve completed one of the other options, have a roadmap, and need an additional hand implementing parts of the plan or You’re bringing on a new business development team, launching a new product or service, or need ongoing support keeping track of the opportunities and relationships you’ve developed.

Roadmap Plus

Bi-weekly calls to continue to identify new opportunities, address follow up, and outsource business development tasks.

PRICE: $4500

Outsourced Business Development

A blended approach where 12PointFive becomes a part of your business development team on an annual basis.

PRICE: Deposit plus agreed upon commission

Contact 12PointFive to get started

Questions? Contact Us.

If you have questions or would like to inquire about our services, please use the contact form below. Thank you!